E-A-T, or Expertise, Authority and Trustworthiness, is an important factor to consider when creating an SEO strategy. In an effort to improve search results and provide relevant content to its users, Google has implemented measures to evaluate the quality of websites and the content they produce. E-A-T is one of the ways Google does this. You can find out here
E-A-T can be broken down into three main components: Expertise, Authority and Trustworthiness. Expertise refers to the knowledge and experience a website’s authors have in the topic they are writing about. Authority is the level of respect and recognition a website has in its industry. Trustworthiness is the confidence that a website’s content is accurate and reliable.
Measuring E-A-T is becoming increasingly important in SEO strategies. Google is focusing more and more on quality content and is using E-A-T as a way to evaluate the quality of websites. Websites that don’t meet Google’s criteria may be penalized, resulting in lower rankings or even removal from search results.
So, is measuring E-A-T good for your SEO strategy? The answer is yes. Measuring E-A-T helps you ensure that your website is meeting Google’s criteria for SEO. It also helps you create content that is relevant, accurate and trustworthy.
When measuring E-A-T, it is important to keep in mind that there is no one-size-fits-all approach. Different websites have different needs and goals and the approach to measuring E-A-T should reflect this.
Some of the steps you can take to measure E-A-T include:
- Assessing the expertise of your website’s authors. This involves looking at their qualifications and experience in the topics they are writing about.
- Examining the authority of your website. This can be done by looking at the number of external links and mentions your website receives.
- Evaluating the trustworthiness of your website’s content. This involves ensuring that the content is accurate and up-to-date.
Measuring E-A-T is an important part of any SEO strategy. Doing so can help you ensure that your website is meeting Google’s standards and providing quality content to its users. Taking the time to measure E-A-T is an investment that will pay off in the long run.